3. How this Program Transforms a Salesperson into the
Ultimate Sales Pro

Let’s be honest: there’s no shortage of sales training programs, books, or videos out there. Some excellent, some… well, of the other kind.

Since you’ve shown you are interested in self-development, you’ve probably gone through your fair share already.

But here’s the big question:

Why hasn’t it created all of the transformation you’re really looking for?

Let me help…

It’s not because you’re not smart enough or capable enough. It’s because most of that training only works at the conscious level.

Here’s what I mean:

The Problem with Surface-Level Training

When you read a book, attend a seminar, or watch a training video, you’re learning new information. That’s great for your conscious mind—it gives you strategies and techniques you can try.

But here’s the kicker: 95% of your actions, habits, and beliefs are controlled by your subconscious mind. It is working in the background without you realizing or thinking about it. It’s like a computer operating system.

Or, think of your mind like a GPS. The conscious mind picks the destination, but the subconscious sets the route. If the subconscious has old maps or incorrect directions, you’ll end up lost—even if you thought you were headed straight for success.

For example:

• Have you ever promised yourself you’d approach your next sales call fearlessly, but felt the same old anxiety creep in when the phone started ringing, or you hit some resistance?
• Or, committed to a new routine, like going to the gym or making daily prospecting calls, only to lose momentum within a week?

That’s your subconscious at work. It’s like an autopilot, running programs you didn’t even realize were installed—programs that might not be serving you anymore.

And here’s the thing: no amount of reading, watching, or surface-level training will reprogram that autopilot. It’s like trying to stop weeds from growing in a garden by trimming the tops. Unless you address the roots, they’ll keep coming back stronger than ever.

Why Most People Don’t Change

This is why so many people struggle to create lasting change.

They try to make changes on the surface, but their subconscious beliefs and habits pull them back to their default settings.

It’s like trying to fix a computer that has a virus by cleaning the screen. You might make it look better temporarily, but the real issue—the virus—is hidden deep in the system, and that’s what needs to be addressed to make a lasting difference.

If you want real transformation, you have to go below the surface.

How We Create Real Change in the Ultimate Sales Pro Mastery Program

This is where the Ultimate Sales Pro Mastery Program stands out.

We don’t just give you strategies and tactics for your conscious mind (Although you’ll get plenty of those too in the Smart Calling College training where we work on the Pillar Three,  Having a Proven Sales and Prospecting Process and Mastering your Messaging ). 

We go deeper when we work on the other three Pillars—to the level of the subconscious—to help you rewire the beliefs, habits, and thought patterns that drive your actions.

Here’s how we do it:

• Brain Science Principles: We use proven methods based on how the brain learns and rewires itself. This includes techniques to replace unproductive habits with empowering ones and to shift limiting beliefs into a mindset of confidence and success.
• Exercises to Access the Subconscious: Through specific exercises, questions, and practices, we’ll help you uncover the stories and programs your subconscious has been running—and give you the tools to rewrite them.
• Repetition and Reinforcement: Real change happens over time, through consistent practice and reinforcement through the coaching calls, monthly training, and community. That’s why the program is structured to guide you step-by-step, allowing the new habits and beliefs to truly take root.

The Results You’ll Experience

When you work on this level, the changes aren’t just theoretical—they’re real. Here’s what you can expect:

• More Confidence: You’ll naturally approach calls, conversations, and challenges with a sense of certainty and ease.
• Better Habits: You’ll find yourself automatically doing the things that lead to success, without needing to force it.
• Stronger Results: Because your actions are aligned with empowering beliefs, your outcomes will naturally improve.

And here’s the best part: once you’ve made these changes at the subconscious level, they stick. You’re not just trying to act like a successful sales professional—you are one.

A Quick Story to Illustrate

I worked with a salesperson who struggled with prospecting calls. She knew what to say, but every time she picked up the phone, she froze.

Turns out, her subconscious was running a belief that went all the way back to childhood: “If I put myself out there, I’ll be judged or rejected.”

No script or technique was going to fix that.

But when we worked on her subconscious beliefs, she started to see herself differently. She rewrote the story she’d been telling herself. And within weeks, she was not only making calls confidently—she was enjoying them.

That’s the kind of transformation we create in this program.

Are You Ready to Change the Program Running Your Life?

If you’re tired of surface-level solutions and you’re ready for real, lasting transformation—on the inside and the outside—this program is for you.

We’ll guide you, step-by-step, to become the kind of sales professional who not only knows what to do, but does it naturally and effortlessly.

Your transformation is waiting.

Tomorrow, I’ve got a video for you, where I’ll discuss who this program is NOT for, who it IS for, and what they’ll need to do to experience their transformation. 

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