What Do You Think of This Cold Call Voice Mail?

in Cold Calling

Some of my best examples of what NOT to say in my Smart Calling training programs are from recordings of calls I have received. I’m sharing one with you today of a cold call voice mail message and would like your comments. Next week I will give my recommendations as to what this guy should do.

First, a little background:

I have received this same, exact cold call voice mail, from the same person, no fewer than 10 times over the past six months. After a while I thought it might be a recording, but he changed his ending to “Have a happy new year” on New Year’s Eve when he left it.

At the company’s site (which has minimal info) I can tell they are a temporary help staffing company.

I have not yet spoken to the rep live.

Please listen to the call, then leave your comments below.

Click the Button Below to Play the Cold Call Voice Mail

(I have edited out his name, company, and phone number.)

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{ 25 comments… read them below or add one }

Mark Graham January 15, 2014 at 9:23 am

Speaks too fast / he wants to “take a moment of your time”! / no benefit statement / nothing to tell you what he is offering / I hope I am better!!!!!!!!

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Dennis Etheridge January 15, 2014 at 9:26 am

Already assuming that the victim wants to meet with them. Big deal that the VP wants to meet by phone.

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Stephanie Smith January 15, 2014 at 9:30 am

I’ve left voicemails similar to this in the past, and of course it didn’t work out well for me(no call backs). To the customer I bet it sounds like just another telemarketor trying to sell them something, and probably wondering why they should schedule a meeting with his company’s Vice President? I feel there needs to have some value or objection statement that would benifit the customer, that’s something I myself have been trying to get better at.

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David Kroft January 15, 2014 at 9:33 am

He doesn’t say how he can help you. There is no reason to call him back.

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Greg Colbert January 15, 2014 at 9:36 am

No one is ever a complete failure. They can always serve as a horrible example.

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Arnie May 20, 2016 at 7:49 pm

Very good Greg, I like your positive mental attitude. Your statement is true and also funny.

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Kevin Scott January 15, 2014 at 9:41 am

When our phone rings, two thoughts immediately pop in our heads: 1) who’s THAT? 2) what do THEY want? Same with listening to a voice mail message: 1) Who and 2) What. This cold-caller started out decently in my book. He answered WHO, and WHAT. If he’d only add WHY, (and make it a good one)… he just might pique interest, maybe. For me (real estate agent), I don’t leave voice mail messages when cold calling. I call the next number in that space. But, hey, some sales professionals say if you don’t leave a message, you’re guaranteed not to get a call back. Oh well.

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Cynthia Jodis January 15, 2014 at 9:51 am

He makes it seem as if the title of VP is supposed to instill shock and awe in you, the listener. Why on earth would it? This guy has a smooth and pleasant voice, although we have no clue what his real name is, what company he represents, what they do, or why you should want to talk to him. His talents would be better served as a voice over talent for a commercial targeted to women ages 40 -55.

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Greg Dent January 15, 2014 at 10:25 am

I had to smile, Kevin Scott, at your comment about no message guarantees no call back. I’m sure that’s true for most calls to businesses, but calling individuals, sometimes no message is way better than any message you could leave. People just want to find out who called. Of course, once they find out, they’re just as not interested as if they had answered the phone in the first place.

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Keith January 15, 2014 at 12:16 pm

Hi Art;
My comments are as if I had received this voice message:

The caller
– gives no reason for me to call back.
– says nothing that would interest me
– does not speak to my situation
– is evidence of an email blast type of message directed to everyone and anyone. Why is this of interest to me?

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Russell January 15, 2014 at 2:00 pm

How does he know when the more convenient time is going to be?!?

Art, when you are telemarketing, how many times should you try to get hold of someone? I usually reckon 3 times and leaving a message on the first and last calls. What do you suggest?

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Art Sobczak January 16, 2014 at 4:15 pm

Russell, there is no one magic number that applies to everyone. It’s a function of how willing you are to give up on the prospect and the size of your prospect universe. With that said, I’ve seen three-call methods, four, five, and more. What I do suggest is on the final call let them know, something like, “I’ve left several messages, and do feel there still might be an opportunity to help cut your promotion costs and increase overall response. I’m going to assume this might not be a priority right now, so I will make a note to recontact you in six months. If you would like to kick around some idea, please call me at ###.”

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Tom January 15, 2014 at 2:19 pm

So the V.P. is too high and mighty to call himself to make a connection +establish a need or offer a benefit?

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Serge January 15, 2014 at 3:03 pm

Hi, very ugly, empty and no benefit, good example of don’t do that.

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Dick Beals January 15, 2014 at 3:10 pm

gives no benefit for me to call back.,,,,WIFM?

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Drew Lyons January 15, 2014 at 3:40 pm

Our Sales staff has been meeting regularly to develop better voicemail messages, script, answers to objections/questions, closing techniques, etc., most often using Art’s guidance (as well as a few other notables). Having just finished with voicemail messages, one of the main things left out here is any Potential Value Proposition – as others have said, there is nothing there to pique interest for a call back. Clearly there has been little to no research or social engineering. This is evidently a “scattergun” approach, which is almost unfathomable on a B2B call with all the available resources on the internet these days. As someone mentioned earlier, he did a very of the most basic things right, but goofed the most critical areas. I’ll look forward to seeing what you have to say, Art.

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Art Sobczak January 16, 2014 at 4:16 pm

You’re on to it Drew. I’ll be touching on all of that.

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Norm January 15, 2014 at 7:36 pm

He sounded like he couldn’t wait to get off the phone. He is just going through names on a list and if you had taken the call the generalities would have continued. In fact, I’ll bet he would never have given you a specific reason for his call that you would consider worthy of you time. How do I knw this? I once worked for a company like that and couldn’t wait to leave. It was frustrating to finally get someone to talk to but be restrained from going into any specifics.

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Bob Lippmann January 15, 2014 at 11:18 pm

Gee, so glad you called. I was just sitting here waiting to talk to your VP. ; ) Yeah, right!

By the way, if the jerk wants to talk to me, why didn’t he call himself instead of sending his flunky to make the call?

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Omaha resident January 16, 2014 at 6:52 am

No compelling reason to return the call unless unbearably curious. Who does he represent and why should you care about talking to his VP? Neither is answered.

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Bob Harwood January 17, 2014 at 11:39 am

My guess is that this person works for a third party call center that the original company has contracted to create leads. I’ve tried using this kind of service in the past with minimal results. The idea is enticing, you are basically paying someone to do all of the dirty work of cold calling, and when they get someone with a pulse they transfer that person to your sales team. I guess if it worked we’d all do it.

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Westernfan January 23, 2014 at 7:04 am

This poor fella is probably being paid minimum wage to make these calls, and has already figured out that his odds on getting a response- much less a return call- are long. (I for one don’t have the time to deal with anyone that doesn’t have the time to reach out directly)

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Michael Leader January 23, 2014 at 9:32 am

Wow. I don’t think he could sound more robotic and scripted. Not only scripted, but a script with no value or interest. And if it’s the same message over and over again…sheesh! Poor guy needs some help!

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dan January 23, 2014 at 10:08 am

I listen to every telemarketer that calls my house…to take notes just like for this one.

SOOOOO much bad telemarketing going on…makes telemarketing for the pros even more interesting when my call is the one right after this one…the person I’m calling is turned off to phone sales before I even dial.

I’m not the best telemarketer in the world…just the best I’ve ever seen or heard. I love the phone, a great well written script including the schedules ummms and stutters…and them bammo the pro comes out when I have the right person who has said this is not a bad time, given me permission to ask a couple questions and let me try and generate some curiosity.

be a Pro. Practice like a Pro. Call with a Pro level script. Pick up the phone and start dialing. Get in grove and call till you get tired of having great conversations with people who just got pissed off at the last person who rang their line.

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Matt Fullerton January 23, 2014 at 12:18 pm

2 greetings (Hello, Good Morning) no need. He sounds robotic, people respond to emotion and texture in voices, no hook or benefit statement that gives them a reason to call back. He only leaves his name and number once. Obviously just reading a script.

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