I had thought that today we were beyond much of the sleazy, deceptive tactics often associated with sales. But, sadly, I am wrong, as evidenced by an online article, “No Successful Salesperson Is Too Proud to Use Any of These 12 Shameless Tactics,”by Gene Marks, a sales consultant. The amazing thing is that this article appeared on Entrepreneur.com, what typically is a reputable site. Not any more, in my mind, if they give credibility to this crap.
Today we are now experiencing that apparently it is OK for politicians to lie and deceive—which is a sad statement and dangerous rabbit hole to enter. But every truly successful sales pro I know IS indeed too proud, and ethical to use most of these tactics.
I’m going to share his 12 tactics with my remarks. [click to continue…]