A few months back I asked for examples of what you do to get through to decision makers. We got some great ideas and best practices and compiled many of those into a free ebook. (Get that here if you haven’t already).
Not to be overlooked is how to continue building and strengthening our relationships with customers.
After all, our best and cheapest source of new business is from our customer base.
And you can bet that your competitors are trying to romance them. If the extent of your relationship with them is solely handling orders and transactions, they will eventually wander elsewhere if they see a better deal. [click to continue…]