Your opening is THE most important part of any sales or prospecting call. Yet most openings actually cause rejection by committing one of the many sales and prospecting mistakes.
There is one question that falls into the mistake category that screams out, “I am trying to sell you something!” And that almost always causes resistance.
Hear what it is so you can avoid it, and then exactly what you can say to create interest on your sales and prospecting calls.
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