How to Bring Value Every Time On Your Calls

in Cold Calling

Salespeople complain they can’t get through, no one returns calls or emails, they get screened out… all true–for the salespeople who don’t have anything compelling to say.

People are still buying. If you want to get more people interested, YOU need to be more interesting. That means bringing the value. Every time.

Here’s an example of a good prospecting opening from a call I received. I break it down, and explain why the each subtle part contributes to its success, and how you can model it. (This was just ONE of the over 40 tips, techniques, and word-for-word examples I covered in the training event, Sales Kickoff 20+18. You can get instant access to the 80-minute training, the transcript, mp3, and slides at

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{ 1 comment… read it below or add one }

Caroline Meyers February 22, 2018 at 7:53 am

Most people don’t respond well to being “cold called” but if you focus on giving them value, this will ultimately increase your chances of success. Sure, it is good to have a script laid out as to how to direct the call, but the prospect can never feel as if you are reading from one. They need to sense that you care about their needs.


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