Your Benefits Might Not Be Benefits

That prospect is so dumb. We have a great product and he just doesn’t get it.” Ever heard or said that before? That itself is dumb. It’s not his job to “get it.” It’s our job to only recommend what they perceive to be great. Tweet this one out: A benefit is only a...

A Great Objection Technique

We had a member in the Smart Calling Community group ask about what others put in their “objections answer book.” I weighed in with how I’m not a fan of ”objection books” or ”objection rebuttals,” since a direct response is not addressing the reason they...