Lots of “experts” will tell you how to sell to the C-Suite. But few, if any, have actually held that position.

Our guest in this episode of The Art of Sales podcast, Dan Hoemke, not only was the CEO of a Fortune 500 company, but also was a top producing sales executive with one, and also sold to the C-Suite.

Hear what you should do, and avoid, when selling to that level.