Opening Statements, Unique Value Proposition
So who isn’t moaning about the price of gas right now? Probably the heads of countries that sell us oil… that’s another story. I do have to give credit to Phillips 66 though. They ran an ad campaign a few years ago that STILL sticks in my mind. They...
Email, Sales Recommendations (presentations)
I love to hear your success stories and specific techniques that work well for you. Here is one from a fellow reader who used the ideas from the “How to Handle an Immediate Cold Call Brush Off.” Art, This article came at a great time for me because I had...