A couple of TV networks wouldn't air a new Bud Light commercial because it allegedly dis-paraged Miller Lite. This came after the same networks...
What to Avoid When Talking About the Competition, and What TO Do
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Here’s the Best Time To Prepare for Your Follow-Up Call
I recently did a training workshop for the sales pros at Ivy Garth Seeds. They sell flower and vegetable seeds to nurseries, greenhouses, and other...
What You Can Model From the Comcast Cancel Call
Last week I posted the now mega-viral Comcast cancellation call and asked for your thoughts. Thanks to those who replied. There were many excellent,...
The Comcast Cancel Call: Your Thoughts?
The now infamous Comcast cancellation call has gone mega-viral. People are outraged. Comcast has apologized. I've received many messages about my...
Haters of Soccer, and Sales
A bigger sport in the US than soccer is listening to the debate between soccer fans and non-soccer fans. It can get quite heated. Like political...
How to Sell to LeBron James
A huge sales process will be taking place soon. Several organizations will be going after the same target. The one who gets the sale will actually...
How to “Connect Instantly and Transform it Into Sales”
Here's an email I received a couple of weeks ago. No kidding. (I'm withholding the name to save embarrassment.) Hi Art, How do I reach out to CEO's,...
Little Things Mean a Lot
In our busier-than-ever lives, where actual human connection is becoming rarer, crowded out by digital communication, the little things have even...
Reply to Resistance Like They Do In Cabo
I was recently at a business meeting in Cabo San Lucas with my mastermind group. (Yes, we actually did have a meeting…ok, a short one.) It’s one of...