In the new Telesales TV training video we just released for the Platinum members of my Telesales Success Inner Circle, we devoted the entire program to price…selling at full price, minimizing price resistance, and dealing with price objections. In the video I mentioned the scene from the movie, "Jerry MacGuire" where Rod Tidwell, played by Cuba Gooding, has the hilarious exchange where Jerry and he scream "Show me the money!" Here’s that video.