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One of the Best, Most Relevant Value Statements I’ve Ever Heard

One of the Best, Most Relevant Value Statements I’ve Ever Heard

"The Art of Sales" Podcast, Blog, Prospecting

It’s essential for us to have value statements for our prospects IF we want to have any chance at all of getting them interested. Art shares one of the best he ever heard, since it was timely and relevant. And he discusses exactly how you can do the same thing...
I Learned This One Good Thing from a Pushy, Hard Sell Sales Rep

I Learned This One Good Thing from a Pushy, Hard Sell Sales Rep

"The Art of Sales" Podcast, Sales Recommendations (presentations), Sales Tips

Hard sell, “pitchy,” pushy sales reps give us all a bad name. They are part of the reason many people resist salespeople. I encountered one of these. He was all of the above. But there was one thing about him that we call can learn from, and profit from....
How to Get Your Competitor to Admit You are the Better Choice

How to Get Your Competitor to Admit You are the Better Choice

"The Art of Sales" Podcast, Prospecting

If you ever have prospects who say they are going to shop around with your competitors, how would you like those competitors to actually admit that your offer is better? You can, when you say the right things when speaking with your prospect.   Hear exactly what to do...
The Prospecting Objective is Not to JUST Set the Appointment

The Prospecting Objective is Not to JUST Set the Appointment

"The Art of Sales" Podcast, Prospecting

One myth that has been around for a long time, is that the first prospecting call should be to just set the appointment. Nothing more. And, that causes salespeople to miss opportunities, and waste time. You’ll hear how and why, and a case study makeover of one...
A Corporate Buyer Reveals What It Would Take to Sell to Him

A Corporate Buyer Reveals What It Would Take to Sell to Him

"The Art of Sales" Podcast, Inside Sales, Sales Tips

A fundamental mistake that many salespeople make is that they sell they way they want to sell. All that matters is how a customer wants to buy. In this episode, Art tells how a corporate buyer shared what turns him off as a buyer, and what it takes to get him...
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