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“Free” In and Of Itself is Not a Benefit

Sales Vocabulary, Unique Value Proposition

A guy working a booth for the US Airways VISA card at the Phoenix airport stood in the middle of the concourse yelling to anyone who would listen, “Free stuff!” He apparently was giving away some type of t-shirt or stuffed animal for signing up for their card. I...

How to Sell at the Top Levels

Opening Statements, Prospecting, Unique Value Proposition

 So who do you look for when trying to crack into new companies? Do you start low, at the safe, comfortable, non-intimidating lower levels? Or, do you aim high, starting at the top? Many reps start low. And they stay there, perhaps getting lots of sales cycles...
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