Avoid These Words That Kill Sales

From the mailbag: “Art, an email I received from a vendor, in response to a question we asked about a policy issue, started out with, ‘You’re not going to like this, but …’ “I continued reading, now feeling bitter. However, what was...

The Truth About Sales Scripts

Any time I hear or read a sales trainer, manager, or a rep demean the use of sales scripts, they lose credibility with me. Sometimes the problem is in their definition and perception of a sales script, which usually has more to do with the delivery, such as reading...

The Quickest Way to Increase Sales

Here’s a question I received the other day: "What is the best, quickest way to increase sales by phone?" At first glance I dismissed this as one of the many questions I often get from people who think there is a simple, easy answer to doing well in...