How to Break the Ice With Strangers

Here’s a great guest post by Jeb Blount, Author of "People Buy You." _______________________________________________________ The secret to opening a conversation with a stranger is not what you say but rather what you ask. Among the most difficult (and...

A Case Study of a Dumb Cold Call

Hard to believe a salesperson could make so many mistakes in a short period of time, using so few words. But it happened. I’ll explain in detail. I overheard Steve, my marketing guy, who also answers the phone in my office, talking to the caller: "Well,...