Calling Their Baby Ugly is Not a Good Prospecting Strategy

Some salespeople use the “Your Baby is Ugly” approach. It directly tells the prospect that they have a problem, or are doing something wrong.

And it should be avoided.

In this episode of The Art of Sales, you’ll hear how I received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.

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Hear Episode 3, “The Cold is Dead, But Not the Calling”