Use Seinfeld Techniques to Sell More

“Hello Newman.” “No soup for you!” Double dipping. “There was shrinkage!” Man hands. If you instantly identified those lines as coming from “Seinfeld,” welcome to the huge club. The “show about nothing” was one of the most popular TV series of all time, and still...

Solid Sales Wisdom Does Not Go Out of Style

I was going through old files in my storage area doing research for a training program. A few minutes turned into a couple of hours as I got consumed sifting through articles and newsletters I had written, notes on workshops I delivered, random scribbles on slips of...